Marketing / Social Media
01
Battle For Vegas
Managed social media and live content creation for Battle for Vegas, a charity event, including interviewing players from the Las Vegas Raiders and Golden Knights, capturing event content, and editing graphics and videos for promotional use.
02
Grand Canyon West
National Rugby League
I supported Grand Canyon West's National Rugby League campaign by traveling on-site with the teams to capture real-time photo and video content across the destination. I helped produce engaging social media content that was published on Grand Canyon West's channels while coordinating collaborative posts with National Rugby League teams to maximize reach and engagement. Through a strategic mix of organic content and paid Meta campaigns, the initiative generated more than 80,000 impressions, over 100,000 in combined reach, and some of Grand Canyon West's highest-performing social media content since 2024.
03
Neon Museum
As part of BTV Marketing Group's work with The Neon Museum, I helped bring campaigns to life by capturing photo and video content for social media, producing engaging graphics and short-form videos, and creating digital advertisements for the museum's signature annual event, Duck Duck Shed. My work supported the museum's efforts to increase brand awareness, promote ticket sales and memberships, and strengthen its digital presence through creative, visually compelling content that aligned with the museum's historic identity and modern marketing strategy.
04
LOS VGK
While interning with HCI Advertising, a Hispanic-focused advertising agency, I supported the expansion of the Los VGK initiative by contributing to campaign brainstorming, advertising concepts, public relations strategies, and potential community partnerships. I helped develop creative ideas to strengthen the connection between the Vegas Golden Knights and the Hispanic community, including designing a prototype helmet concept that was explored for a Día de los Muertos activation. This experience allowed me to combine cultural storytelling, creative strategy, and event-focused marketing to support an impactful community campaign.
